About 64% of marketers actively invest time in search engine optimization SEO statistics.
I came up with SEO statistics to understand the marketers in the market and the businesses.
why SEO is that important?
And, why you need SEO basics clear understanding?
Yes, quick we are going to discuss the ” The Best Ways to Utilize Seo Basics Clear Understanding “
First, we will make sure the basics of SEO in clear understandings and then we will jump into the best ways to utilize them.
SEO Basics Clear Understanding
Search engine optimization (SEO) is the process that you can get a ranking of your keywords on the first page of SERP.
When searchers search for any piece of information, the search engines show the most relevant results on its SERP. Making the webpage most relevant is called SEO (search engine optimization)
SEO is the process of optimizing your online content so that the search engines like to show it on the first page of their SERP.
SEO Definition: Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a webpage from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results)
SEO in simple,
Search engine optimization is the process that occurs between the three of them it’s you, the search engine, and the searcher.
When your searching in google for “best-branded shoes “
The search engine gives you a result.
Here you can see you will get organic search results.
How Search Engine Works
people search for some piece of information on the search engine. The search engine shows the 10 best results on each SERP (search engine result page).
Now the question is how search engine finds the best results.
Every search engine has three primary functions:
Crawling is a discovery process. Search engines send their robots to find new and updated content. Content can be an article, image, video, PDF, animation, etc. The content discovers by links.
Every search engine has a very big database where they keep all information about the content they find on the internet. This is called indexing.
When searchers search for a piece of information on the search engines, they provide the best relevant results to the searchers. This ordering of search results by relevance is knowing as ranking. In general, we can say that the higher-ranked webpage is more relevant and trustworthy to the search engines.
Why You Need SEO for Your Website?
In every second 60, blog posts are publishing online. That means over 5 million in a day. If you want to succeed in blogging or online business, you need to do SEO for your website. Let’s see what you can get from SEO:
- You can get more organic traffic
- Easily you can reach your targeted audiences
- Sales conversion is higher as you are getting more organic traffic
- You don’t need to spend money on advertising
- It becomes more trustworthy when your keywords are ranking on the first page of the search engines.
- It can give you brand image as your keywords are ranking on the first page of the search engines
- SEO can boost your website’s credibility and authority.
- It can boost user experience.
In many articles and blogs, you can see many different types of SEO has written. Sometimes I felt that how many types are there and what are they?
When your developing up your SEO campaign, it’s important to understand the different types of SEO your business can use and ensure you choose the type of SEO that will drive the best possible results for your business.
There are four main SEO types :
- White hat SEO
- Black hat SEO
- Gray hat SEO
- Negative SEO
White hat SEO
White hat SEO techniques are the best way to improve your SEO ranking over time and optimize it. It’s a long-term goal process and a good way to reach success which is ethical and worthy.
Some techniques :
Creating high-quality content: Content is always a king and it plays a major role everywhere .when you create high-quality content it will generate more valuable leads and increase traffic to your site. You can create many types of industry-related content, like blogs, e-books, videos, and infographics.
Optimizing HTML: Cleaning up your site’s code will help your site perform better. Some practices like cleaning up messy code, eliminating white space, and reducing unnecessary text. This will help your site perform better.
Sharing on social media: Social media helps you drive traffic to your site. You can boost your website’s engagement and drive leads to your page. It helps you improve your ranking.
Making your site user-friendly: If you want to keep leads on your site, it must be user-friendly. Creating an appealing design, well-structured navigation, and making your site engaging with photos and videos.
White hat SEO techniques take time to produce results.
Black hat SEO
In simple understanding, black hat SEO is like a villain.
Black hat SEO techniques exploit search algorithms to get higher rankings. It’s like a shortcut and a bad way where you can reach success in the short-term but you will end up in the game soon.
When your shortcuts found by search engines you will be punished, penalized, and get banned.
Some tactics fall under black hat SEO:
- Link spamming
- Keyword stuffing
- Hidden text/links
- Using irrelevant, popular keywords
- Over optimizing HTML headings
- Copying content
- Buying links
Avoiding black hat SEO techniques and tactics is good always.
Gray hat SEO
In simple understanding Gray hat SEO is like half good and bad mixed character.
It lies between the middle of the white and black hat SEO. It’s not bad completely so in many companies gray hat SEO techniques are using it and applicable.
some gray hat SEO techniques:
- Clickbait articles
- Spun content
- Link exchanges
- Paid reviews
It is a form of false advertisement, uses hyperlink text or a thumbnail link that is designed to attract attention and to entice users to follow that link and read view, or listen to the linked piece of online content.
Clickbait gets a lot of hate and probably for good reason.
Clickbait headlines are often sensationalist, misleading, or just outright ridiculous.
You can create some Good SEO Clickbait Titles and that gets popular and can get more traffic.
- Leverage Popular Trends. Adding a pop culture reference instantly makes your headline more relatable.
- Use Keywords.
- Create Some Hype.
- Use Data.
- Use the Listicle Format.
- Add a Personal Touch.
- Start a Debate.
- Use Power Words.
When you use it properly you will get good value for the content and the article.
Spun content is taking one piece of content and swapping out words to create another piece of content, with the same meaning, but enough uniqueness that it reads like a unique piece of content.
Some plagiarism tools :
- spun checker tool
- Use Google Operators, intitle, and intext.
Link Exchanges, Reciprocal Linking, Swapping Backlinks occur whether Google likes it or not, there are thousands of webmasters out there looking to give and receive a link exchange from fellow bloggers and website owners.
Getting Google reviews by paying money is illegal. If you’re thinking about paying for positive, think twice. If you get caught you risk more than a damaged reputation.
Gray hat SEO techniques and tactics aren’t the best way to help your site grow. It can lead to negative effects that hurt your business rather than help it.
Negative SEO is a unique situation for your business.
You will see negative SEO scenarios between businesses and their competitors.
When you see a business using negative SEO, they are trying to hurt their competitors’ reputations. Companies use gray and black hat techniques to cause harm to competitors’ businesses. They put in place these techniques to decrease a business’s rank so they can improve their own.
There are a few strategies companies will use with negative SEO:
- Building unnatural links to a competitor’s site
- Posting negative reviews
- Hacking websites to change content
The intent with negative SEO is to harm other sites for personal gain.
4 types of SEO strategies
SEO is a huge topic in the digital marketing world, and it has many strategies. Let’s take a look at a few SEO strategies.
- On-page SEO
- Off-page SEO
- Technical SEO
- Voice search SEO
On-page SEO is the most common strategy that refers to changes you make on your site that positively impact its performance.
on-page SEO optimizations is keyword optimization. When users conduct searches, they use keywords to generate a list of relevant search results.
To get more valuable leads for your business, you need to conduct Keyword research to discover the keywords and phrases .people search online to find your products and services.
Then, you can add those keywords in key places on your site like your page titles, meta descriptions, and headings. Also, you can create custom content to address the keywords.
By targeting keywords related to your business and creating valuable content, you can help your business appear higher in search results and , you will earn more leads and revenue.
Another on-page SEO strategy is optimizing URL structures. When users are on your page, you want to help them remember your page.
The customized URL structure will help you optimize your site and make it easier for your leads to remember your site.
Some other strategies are internal linking and optimizing meta descriptions.
Off-page SEO involves outside optimizations to your site .Some external factors that influence your site’s performance.
One of the biggest off-page SEO factors is social media sharing.
When you share your site link on your social media pages, you can’t control how your audience interacts with your links on your social pages.This is an external ranking factor that can help your site perform better.
social signals will not impact your SEO directly. They have no direct effect on improving your ranking but it can help you in improve your site ranking.
When you share your content links on your social profiles, you have the potential to earn links for your page. People can share your link on their own profiles and help drive traffic to your page. Driving relevant traffic to your page can help improve your site’s ranking.
Some other off-page SEO factors include reviews and backlinks. These things drive traffic from other places to your website and helps you in ranking.
Technical SEO is like optimizing the backend of your site to help it run properly and improve your site’s ranking.
One of the biggest technical SEO aspects is page speed. When users visit your page, they don’t want to wait forever for it to load. If you want to see the best results with your page, you must ensure it loads quickly.
You can track your page speed with Google page insights.
f you use this tool, you must make the changes on your site on your own. Another important technical SEO factor is mobile friendliness. You want to provide the user-friendly site for your mobile users and audiences .
You can optimize your site for mobile by implementing a responsive design. This ensures that your website adapts to fit a user’s device. It provides a better experience for them.
Voice search SEO
One of the newest types of SEO optimizations is voice search. Voice search SEO has become one of the most popular ways to use searches. With devices like Alexa, Google Home, and Siri, voice search will continue to grow.
Voice search SEO requires optimizing for the right keywords. You must optimize your site for words that your audience will verbally use. This includes slang words.
When you optimize for voice search SEO, you must optimize to deliver information quickly. Users conduct voice searches to get quick answers. This means you must structure your content to make it easy for Google to pull the information.
Best way to utilize SEO basics
You can start implementing the SEO basics by having your own website by investing a small amount of money for buying your domain and hosting and create your own blog in wordpress.org and select your niche according to your passion .
If you have a problem in selecting niche you can refer my previous article or else share many related articles at the end of this blog .After referring all articles and blog you will be able to start by your own and by practicing you can learn and have clear understanding in SEO basics .
Many of them read articles and bogs and they fail to take action that’s the reason they are not able to get clear understanding in SEO basics.
I believe you will not do the same start taking action and utilize the learnings and build your portfolio for getting job or freelancing opportunity.
I have planned to write only 1000 words articles but it extended to more than 2000 words still there is a lot to write about tools and techniques with examples. I believe that I will come up next one more article in brief.
I have learned Digital Marketing through Digital Deepak via the Internship program. If you would like to join his Internship program you can apply here and get more details through my Digital marketing Internship article and as well a webinar going to be conducted by Digital Deepak.
Related articles for reference
Check this article How to Become an SEO Expert by Thinking Like a Search Engine – by Digital Deepak.